Mass messages are the closest thing OnlyFans has to an email newsletter, and most of them get treated like spam. Not because fans hate hearing from you, but because the message reads like an ad that went to everyone. Here's how I structure mass messages so they feel personal, how I split my fans into lists, when I send, how I handle PPV in a mass message, and a set of examples you can adapt.
Why Most Mass Messages Get Ignored
Scroll through your own inbox from a fan's point of view. Every creator they follow is sending something. Most of those messages look the same: a locked video, a price, a row of fire emojis and "don't miss out." After a while fans stop opening anything that looks like that, including yours.
The mass messages that still get opened usually have three things in common:
- They're relevant to the person reading. A brand-new subscriber and a fan who's bought everything you've made shouldn't get the same text.
- They sound like a person. One idea, written the way you'd actually talk.
- They don't always want something. If every message is a sales pitch, fans learn to skip them.
What OnlyFans Lets You Do
Before strategy, the mechanics. OnlyFans' own feature guide describes it like this: you start a new message, choose which fans to include or exclude, write your message, attach media or PPV content, and send. The same guide explains that you can organize fans into lists and use them to target specific groups for messaging and promotions.
A few other details from OnlyFans' help center that are worth knowing before you send:
- Paid message limits. The minimum price for a paid message is $3 and the maximum is $100.
- Unsending. If you unsend a paid message, it disappears for every fan who hasn't paid for it yet. Fans who already bought it keep it.
- Your Vault remembers. The Vault keeps track of content you've already sent in messages, which helps when you're trying to avoid sending fans something they already have.
- Welcome messages are separate. You can set an automatic welcome message in your chat settings, so new subscribers are greeted without a mass message.
The menus change from time to time, so check the current options in your own account before you build a whole system around one button.
The Anatomy of a Message That Gets Opened
1. The first line does all the work
In the chat list, fans often only see the start of your message. Treat that first line like an email subject line. "New video 🔥🔥🔥" looks like every other creator. "Okay I need your opinion on something" makes people open it.
2. One message, one idea
Don't combine a question, a PPV, a reminder about customs and a "how was your weekend" in one block. Pick the one thing this message is for. If you have three things to say, that's three messages on three different days.
3. Write like you're texting one person
Use "you," not "you guys." Keep it short. Use your normal emoji habits, not a wall of them. A mass message should read like a text that happened to go to more than one person.
4. Make it easy to reply
End with something a fan can answer in two seconds: a choice between two options, a yes or no, a one-word answer. Replies open conversations, and conversations are where the real relationship (and most of the sales) happen.
5. Be clear about what's locked
If there's a price, say what they get. Vague teasers that turn out to be a few seconds of footage are the fastest way to make fans ignore your next one.
Segmenting: The Lists Worth Building
You don't need dozens of lists. A handful of well-kept lists beats a complicated system you stop updating after two weeks. These are the ones I'd start with:
| List | Who's on it | What they should get |
|---|---|---|
| New this week | Fans who subscribed in the last few days | A friendly check-in, what to expect, a question. No hard sell yet. |
| Chatters | Fans who reply and talk to you | Questions, polls, behind-the-scenes. They like conversation. |
| Buyers | Fans who have unlocked PPV before | New PPV first, follow-ups to things they bought. |
| Haven't bought yet | Subscribed for a while, no purchases | Free value, lower-pressure offers, a reason to start talking. |
| Expired | Fans whose subscription ran out | Win-back messages and promotions, not daily PPV. |
One note on expired fans: check which recipient options your own account shows before planning around them. If expired fans aren't reachable by message for you, a promotional campaign on your profile is the other way to invite them back.
Exclusion lists are just as important
The most annoying mass message a fan can get is a PPV for something they already bought. Whenever you send a PPV, exclude the people who already have it. If you also sell the same set in private chats, keep a list per set, or check your Vault before sending.
Timing and Frequency
There is no universal best time to send, whatever you've read. The best time is when your fans are relaxed and on their phones, and that depends on where they live and how they spend their days. A few rules I follow:
- Think in your fans' time zone, not yours. If a lot of your fans are in a different region, a message you send at lunchtime might arrive in the middle of their night. If your audience is spread out, split lists by region.
- Vary the time a little. If you always send at exactly the same time, the fans who are never online at that hour never see you at your freshest.
- Send when you can reply. A mass message that gets replies while you're asleep wastes the moment. Send right before a DM session, not right after.
- Fewer, better messages. I'd rather send a few messages a week that people open than daily pitches they've learned to scroll past.
To find your own timing, keep a simple note of when you sent, to which list, and whether it got replies or purchases. After a few weeks you'll see patterns that are specific to your page, which is worth more than any general rule.
PPV in Mass Messages
Mass PPV is where most creators make money from messages, and also where most creators burn out their audience. A few principles:
- Send new PPV to buyers first. They've already shown they're interested. Broader lists can get it later or get a different offer.
- Don't punish your best buyers. If you send a set at full price and then send it cheaper to everyone a few days later, the people who paid first will notice. If you want to discount, do it for a different list or a different piece of content.
- Don't stack locked messages. Several unopened locked messages in a row make your chat look like a vending machine. Mix in free messages and replies.
- Price for the content, not the mood. I go deeper on that in my PPV pricing guide.
Examples You Can Adapt
Rewrite these in your own words before you use them. Swap the emojis for the ones you actually use.
Hey you 😊 you've been here a few days now, so I'm curious… What made you subscribe? Be honest, I won't be offended 🙈 (I read every reply, so tell me what you want to see more of)
Okay I need your vote 🗳️ Next shoot: [option A] or [option B]? Majority wins and I'll send the winners a little preview first 😏
You've grabbed my last few sets, so you get this one before anyone else 💕 [Short, honest description: length, outfit, vibe] It's $[price]. Tell me what you think after, I actually want to know 🙈
Little something for you, no strings 🎁 [Free photo or short clip] I've got a longer version of this one too if you ever want it, just say the word 💌
Hey, I noticed you're not subscribed anymore and I just wanted to say thanks for being here 💛 I've been posting [what's new on your page] lately. If you ever want to come back, I've set up [discount / free trial] until [date]. Either way, hope you're doing good 😊
What to Do After You Hit Send
A good mass message creates work, and that's the point. Replies come in, some fans ask questions about the PPV, some just want to chat. This is where a mass message turns into actual relationships, so plan a DM session right after you send.
- Answer replies personally. Someone who replied to a mass message is telling you they want a real conversation.
- Note who bought. Move them to your buyers list so they don't get the same set again.
- Follow up once, not five times. One friendly nudge to a fan who seemed interested is fine. Repeating the pitch is not.
Keeping track of who bought what is the part that gets messy fast. On OnlyFans, Content Flow (a Chrome side panel extension) builds fan profiles from your chats that show PPV bought vs. sent, tips and spend, and marks vault items green for bought and red for sent but not bought, so it's quicker to see who to leave out next time. It also drafts the replies and PPV texts in your voice, while the mass message itself still goes out through OnlyFans' own tool and nothing is sent unless you press send. If you want a full framework for that side of things, their OnlyFans PPV strategy guide covers it.
Quick checklist before every mass message
- Does the first line make someone curious?
- Is it one idea, written like a text?
- Is it going to the right list, with buyers of this content excluded?
- Is it a good time for the people receiving it?
- Can I reply to the answers in the next hour or so?
If you want more ready-made wording to build from, my chat scripts work well as a base for mass messages too. Just remember the rule that makes all of this work: every message should feel like it was written for the person reading it.